Saturday, May 23, 2020

Crayola launches 'Colors of the World' Crayons To Match Skin Tones

Image: Crayola's Colors of the World

Crayola is releasing a new box of crayons inspired by skin tones around the world, so that kids can "creatively and accurately color themselves into the world they see around them.

The "Colors of the World" line will feature 24 new crayon colors, which are designed to represent more than 40 different skin tones.

Crayola announced the new crayons in conjunction with UN World Day for Cultural Diversity for Dialogue and Development.
"With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance," said Crayola CEO Rich Wuerthele in the release. "We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves."

To create the new colors, Crayola partnered with CEO of MOB Beauty and former Chief Chemist of MAC cosmetics Victor Casale. Modeling his process for creating inclusive foundation shades, Crayola and Casale were able to create 24 crayons that help represent humans with a variety of skin complexions.
"I have spent my life trying to create truly global shade palettes because I know what it's like to be with a person who has finally found their exact match. They feel included and recognized, and I am hoping every child who uses these crayons and finds their shade will have that feeling," Casale said in the release. "Growing up, I remember mixing the pink and dark brown crayons to try and make my shade, so I was thrilled when Crayola asked for my help to create the Colors of the World crayons."

The Colors of the World crayons will come in packs of 24 and 32, with the 32-pack also including four crayons each for hair and eye colors, according to the company. Each pack will also include a side panel that serves as a color reference, while each crayon label lists the color name in English, Spanish, and French. The crayons include color names like "Light Golden, Deep Almond, and Medium Deep Rose."

Both crayon packs are slated for release in July, in time for back to school season, said Crayola. Know more about Crayola's 'Colors of the World' on the video below.

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